Peak Sport and Spalding join, KIA Motors extends commitment to the ABA League family

We are proud to announce that renowned and well established brands in the world of basketball Peak Sport and Spalding will join the ABA League family as of the 2016/17 season. Also, ABA League and KIA Motors agreed to continue facing the new challenges together, hand in hand by renewing their cooperation.

From the beginning of the forthcoming season, Peak Sport - one of the world"s leading wear and footwear brands - will be the one that will take care of elegant look of the ABA League referees, since it will provide ABA League with all necessary equipment for the referees.

Peak Sport, one of the pioneers in the sportswear industry in China, is currently the fastest growing basketball footwear company in the world and already one of the most established basketball footwear, apparel and accessories brands.

At the same time, ABA League has joined the company of the world"s elite basketball competitions, where the games are played with Spalding basketball.

Spalding is an American sporting goods company with a rich tradition, dating back into 1876 and has a reputation of being a leader of innovation and quality in the sporting goods category. The company specializes in the production of balls for many sports, but is best known for the product with which they will supply the ABA League - its famous basketballs.

We are also delighted to announce that KIA Motors, which has supported the ABA League project in its inaugural season, has agreed to stay by the side of the best basketball competition in the region in the future as well.

KIA Motors, established in 1944, is one of the most successful automobile manufacturers in the world, which produces more than 3 million vehicles per year and is present in no less than 172 countries. Throughout its history, it has proven its devotion to sports and basketball as well and even today, it supports some of the world"s finest basketball competitions, including the ABA League.