AdmiralBet becomes new league general sponsor

We are proud to announce that renowned and one of the leading sports-betting and gaming companies in the region has joined the ABA League family as of the 2021/22 season.

While joining the regional competition as a sponsor, Admiral Bet also becomes the general sponsor of the league, which will from now on be named AdmiralBet ABA League, and the title sponsor of popular real-time simulation game basketball fantasy, from now on known as AdmiralBet ABA Basketball Fantasy.

Admiral Bet is part of the Novomatic Group - a leader in gaming technology and one of the world's largest organizers and manufacturers of high-tech electronic gaming equipment, which employs more than 21,000 people in over 45 countries around the world, with over 40 years of experience and tradition.
Novomatic inherits a tradition built for decades throughout Europe and countries of the region, and AdmiralBet has been given the demanding task of imposing itself on the market and justifying the trust of a powerful brand of which it has been a part for several years.

After a strong market entry and branding offer, Admiral Bet has become the fastest-growing company in the region, recognizable by its unique offer, best betting odds and wide range of entertainment both online and in clubs across the Balkans.

Admiral Bet has a wide network of gaming venues in the countries of the region, standardized and aesthetically highly created conditions for monitoring sports events. The clubs offer a wide selection of state-of-the-art slot machines, the last word in ever-advancing technology.

Whether it is about the uniqueness of the offer in the field of betting or following the trends in the interior of the clubs, Admiral Bet continues to set standards in the entertainment industry, expanding its activities across various fields.

Admiral Bet ABA League director Dubravko Kmetović was delighted as the contract with the new general sponsor has been officially signed: “I am happy and proud that such a renowned company as Admiral Bet is, has joined the ABA League family. I am convinced that together we will contribute vastly to the development of the game of basketball in our region.”

When it comes to the company's ambitions, Admiral Bet CEO Marko Ribarić was clear:

"With this move we have sent a clear message that after positioning ourselves on the regional market by sponsoring the highest quality competition in the former Yugoslavia, we are reaching a new level of operations."

He explained what it was about.

“Being a powerful Novomatic brand, we strive to be present exactly where the greatest attention of the sports public is, and at the moment, the focus of Admiral Bet is to take the leading market position. We are one of the fastest-growing companies in the region and as such, we have recognized basketball as the sport in which the most is invested in the region, so it makes perfect sense for Admiral Bet to be the sponsor of the competition.”

This is just the beginning.

“We have many action plans with which we will develop our presence on the market, but also present our company - its possibilities and unique offer in the region to the widest circle of people.”

“I hope that basketball fans will be satisfied. As a world-famous company, Admiral Bet always guarantees tradition and quality - when it comes to betting or gaming, it is practically a trademark in the world. The league has never been stronger, and this competition is one of the most prominent in Europe. On behalf of Admiral Bet, and on my behalf since I advocated for this project from the beginning, I wish all participants good luck, I wish fans a lot of fun, and we will make things even better and more interesting with our unique offer and promotion.”

You can download the new official Admiral Bet ABA League logo HERE.