LG becomes the official sponsor of the ABA League

As a global corporation with almost 75,000 employees worldwide, LG Electronics has been present in Southeast Europe for more than 30 years. The regional LG center is located in Budapest, Hungary, and coordinates business in eight other countries – Serbia, Croatia, Bosnia and Herzegovina, Montenegro, North Macedonia, Albania, Bulgaria, and Slovenia.

As the participants of this prestigious competition came or are coming from almost all the mentioned countries, cooperation with the regional basketball league was naturally imposed. In other words, LG Electronics and the ABA League recognized the regional compatibility of their brands and the desire to jointly promote sportsmanship and regional connection.

Just as it enables its users to enjoy higher quality and more comfortable life by using innovative products, so now LG Electronics, following the mission "Life's Good", through its partnership with the ABA League, will contribute not only to the further development of regional basketball and young basketball players but also to strengthen regional cooperation and good neighborly relations.

"If there is one thing that unites all countries in the region, it is a sport, through which you can best see and feel why Life's Good. Celebrating all the basketball values such as team spirit, togetherness, creativity, and fair play, which are also our values, LG Electronics is very pleased to support the ABA League in the new season and reaffirm its status as a great friend of the sport", said Hyun Cheol Lee, Managing Director of LG Electronics Magyar Kft.

Dubravko Kmetović, the Director of the ABA League j.t.d. also underlined that the sponsorship of LG Electronics is of great importance for the ABA League.

"We are extremely happy and proud for the fact, that as renowned brand as LG is, has recognized the ABA League as an ideal partner for the promotion of its high-quality products, but also all of the values for which the LG brand is so appreciated and respected throughout the World. According to the principle, that the best recognizes the best, the ABA League Family has become richer for not just another respected member, but also an ideal partner for further growth and development of our unique sports-business project in the broader region. We are convinced, that this is only a beginning of our cooperation and that we will, with joint efforts, gathered around the magical game under the rims, do great things together.” Dubravko Kmetović, the ABA League j.t.d. Director told.

In its long and rich history, LG Electronics was a proud sponsor of numerous sports competitions, such as the Copa America, 2019 AFF U-22 Youth Championship or Formula 1 races, and supported a large number of world-famous football clubs.