Successful Partnership Between the ABA League j.t.d. and AdmiralBet Continues

AdmiralBet has been the general sponsor of the ABA League since the 2021/22 season, and the contract extension is the result of an extremely successful cooperation that has proven mutually beneficial over the past period. The strategic goal of AdmiralBet is to continue investing in regional sports in the future, maintaining its presence at the highest levels of competition. The ABA League has proven to be an excellent platform for this purpose, as well as a very good and extremely reliable partner.

The contract has been extended according to the same terms as before, meaning that AdmiralBet will remain the title sponsor of the ABA League, which will continue to bear the name AdmiralBet ABA League, for the next five years. It will also remain the title sponsor of the now immensely popular basketball fantasy game, which will continue to be called AdmiralBet ABA Basketball Fantasy.

As part of the NOVUM SWISS GROUP, a leading European investment and operational platform, AdmiralBet emphasizes responsible business practices, innovation, and sustainable growth. The Group operates across diverse industries, including gaming, sports, entertainment, real estate, and green energy, setting standards in regulated markets through its long-term vision and operational excellence.

The Director of the ABA League, Dubravko Kmetović, expressed great satisfaction with the continuation of the partnership: "By signing a new general sponsorship agreement with AdmiralBet, we have received significant support and additional security. This will enable us to develop and improve the AdmiralBet ABA League at all levels in the years ahead, and, in doing so, advance basketball as a sport throughout the entire region. Based on the experience of previous years, I am confident that our cooperation will be even more successful."

Marko Ribarić, CEO of AdmiralBet, stated: “The ABA League is our premium partner, and our multi-year collaboration has yielded outstanding results for both parties. AdmiralBet’s regional presence underscores our competitive advantage and validates our strategic approach. I am confident in the ABA League’s bright future, and our goal is to continue building the region’s leading sports brand through investments, marketing, and support for the league’s development. The winning team - AdmiralBet and the ABA League - remains unchanged.”