ABA League j.t.d. and Sofascore join forces in new partnership
ABA League and Sofascore are pleased to announce the start of a new partnership, bringing advanced basketball data and player insights closer to fans of the regional competition.
The cooperation represents another step forward in the ABA League's efforts to develop its digital and broadcast experience and provide basketball fans across the region with modern and engaging ways to follow the game.
The cooperation comes as an ideal partnership, as it is combining the excitement of ABA League basketball with Sofascore's data-driven approach. It will undoubtedly furtherly enhance the viewing experience and offer fans a new perspective on individual performances throughout the competition.
As the two sides have reached an agreement on mutual satisfaction, the ABA League j.t.d. Director Dubravko Kmetović told: “It is a great pleasure to have established cooperation with Sofascore, as I am convinced that this partnership will be mutually beneficial. With its truly unique application, Sofascore has established itself and built a strong position within the sports industry, and bringing our two brands together will undoubtedly enable both the ABA League and Sofascore to continue growing and developing in their respective fields. We have created opportunities for additional mutual promotion, while also gaining the possibility to enrich the experience of following ABA League games for our audience and basketball fans through additional content, making the games even more engaging and attractive.”
